PROJECT: Driving the EMUCU brand to be engaging, conceptual, and innovative that is attractive to new and current Eastern Michigan University Students.

GOAL: To have new and current students open accounts with the Credit Union and to keep them open.

RESPONSIBILITIES: I was responsible to extend creative experiences across multiple channels: digital display ads, billboards, print ads, social media, and EMU sports activations. I created all of these assets in collaboration with the Global Marketing IMG team, Eastern Michigan University, EMUCU Brand team, consumer & brand leads, creatives, digital designers, producers, writers, and partners to develop and execute multi-channel campaigns.

Client: EMUCU | Copy: Haley Burrill | Art direction, design, and campaign asset management: Caili Dalian

PROJECT: Driving the UMCU brand to be engaging, conceptual, and innovative that is attractive to new and current University of Michigan Students. .

GOAL: To have new and current students open accounts with the Credit Union and to keep them open.

CONCEPT: This campaign extends across three U-M campuses: Flint, Dearborn, and Ann Arbor. On each campus a student’s experience is different. U-M has a common tagline of “Go Blue!” amongst students and alumni. In Ann Arbor, a student’s experience might involve more athletic experiences, whereas Flint may hit an older, working demographic. Even on one campus, each student’s experience (or blue) is different from one another.

RESPONSIBILITIES: I was responsible to extend creative experiences across multiple channels: digital display ads, bus wraps, billboards, geofencing and geotargeting, print ads, social media, and U-M sports activations. I created all of these assets in collaboration with the Global Marketing IMG team, Michigan Athletics, UMCU Brand team, consumer & brand leads, creatives, digital designers, producers, writers, and partners to develop and execute multi-channel campaigns.

Copy: Haley Burrill | Art direction, design, and campaign asset management: Caili Dalian

A lot of my work intertwines hand-lettering, illustration and pattern design, creating a wide variety of products: drinking vessels, greeting cards, art prints, keychains, stickers, and clothing.

On this page you will find a few examples that show the wide array of my illustration style. Many of these works illustrations are from my Friday Friend series on instagram @dillydalian where I love to highlight other artists, entrepreneurs and humans that are doing what they love! With this series, I create a post for them and then feature their work in the carousel. This series has allowed me to explore a lot of different illustration styles and animation practice.

These are a few samples of some custom invitations and art prints I’ve created over the past few years for various clients.