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Dilly Dalian
  • Home
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  • ABOUT
    • CONTACT
    • LICENSING
    • SHOP POLICIES
  • PORTFOLIO

Detroit Lions Partnership

Barre at the Big House

Sweet Haven Design Company

University of Michigan Partnership

Shop Local Give Local Campaign

UMCU Arts Adventures Program

EMUCU Fall Rush Campaign

PROJECT: Driving the EMUCU brand to be engaging, conceptual, and innovative that is attractive to new and current Eastern Michigan University Students.

GOAL: To have new and current students open accounts with the Credit Union and to keep them open.

RESPONSIBILITIES: I was responsible to extend creative experiences across multiple channels: digital display ads, billboards, print ads, social media, and EMU sports activations. I created all of these assets in collaboration with the Global Marketing IMG team, Eastern Michigan University, EMUCU Brand team, consumer & brand leads, creatives, digital designers, producers, writers, and partners to develop and execute multi-channel campaigns.

Client: EMUCU | Copy: Haley Burrill | Art direction, design, and campaign asset management: Caili Dalian

UMCU Fall Rush Campaign 2018-2019

PROJECT: Driving the UMCU brand to be engaging, conceptual, and innovative that is attractive to new and current University of Michigan Students. .

GOAL: To have new and current students open accounts with the Credit Union and to keep them open.

CONCEPT: This campaign extends across three U-M campuses: Flint, Dearborn, and Ann Arbor. On each campus a student’s experience is different. U-M has a common tagline of “Go Blue!” amongst students and alumni. In Ann Arbor, a student’s experience might involve more athletic experiences, whereas Flint may hit an older, working demographic. Even on one campus, each student’s experience (or blue) is different from one another.

RESPONSIBILITIES: I was responsible to extend creative experiences across multiple channels: digital display ads, bus wraps, billboards, geofencing and geotargeting, print ads, social media, and U-M sports activations. I created all of these assets in collaboration with the Global Marketing IMG team, Michigan Athletics, UMCU Brand team, consumer & brand leads, creatives, digital designers, producers, writers, and partners to develop and execute multi-channel campaigns.

Copy: Haley Burrill | Art direction, design, and campaign asset management: Caili Dalian

UMCU Visa Awareness Campaign

Michigan Creative

GreenStone Financial

Steelcase Furniture

Zia Bia Ice Cream

Fata Wine

Illustration, Lettering & Product Design

A lot of my work intertwines hand-lettering, illustration and pattern design, creating a wide variety of products: drinking vessels, greeting cards, art prints, keychains, stickers, and clothing.

On this page you will find a few examples that show the wide array of my illustration style. Many of these works illustrations are from my Friday Friend series on instagram @dillydalian where I love to highlight other artists, entrepreneurs and humans that are doing what they love! With this series, I create a post for them and then feature their work in the carousel. This series has allowed me to explore a lot of different illustration styles and animation practice.

Desert Magazine

Custom Invitations and Programs

These are a few samples of some custom invitations and art prints I’ve created over the past few years for various clients.

Detroit Lions Partnership

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Lions mark WEB silv-bkgrnd.png

Barre at the Big House

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BarreatBH-01.jpg

Sweet Haven Design Company

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Towel-Gold-Logo.jpg

University of Michigan Partnership

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um-basketball-court.jpg

Shop Local Give Local Campaign

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Screen+Shot+2022-06-26+at+11.51.11+AM.jpg

UMCU Arts Adventures Program

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Screen Shot 2022-06-26 at 12.01.59 PM.png

EMUCU Fall Rush Campaign

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EMUCU_FallRUsh 2.jpg

UMCU Fall Rush Campaign 2018-2019

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Mailer_DeclareYourBlue_done.jpg

UMCU Visa Awareness Campaign

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visacashback.gif

Michigan Creative

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Screen Shot 2019-07-16 at 9.52.17 PM.png

GreenStone Financial

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Screen+Shot+2022-06-26+at+8.38.06+AM.png

Steelcase Furniture

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Screen Shot 2019-07-16 at 9.58.10 PM.png

Zia Bia Ice Cream

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Fata Wine

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IMG_3748.jpg

Illustration, Lettering & Product Design

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JRP-39.JPG

Desert Magazine

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Screen Shot 2017-08-28 at 2.45.14 PM.png

Custom Invitations and Programs

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