As an intern for Michigan Creative, the summer of 2012, I was put on a project for the University of Michigan's Division of Public Safety and Security DPSS.
PROJECT: The Michigan Creative Team asked me to create a storyboard to attract freshmen orientation students with a hilarious but serious message about safety and general awareness as a student on University of Michigan's campus.
CONCEPT/GOAL: Create video for new students (17-18 yrs) that delivered important and serious messages, yet was engaging and fun, during their freshman orientation.
RESPONSIBILITIES: I was responsible for storyboarding, illustration of characters, and script to deliver to the animator, Shannon Kohlitz and musician, Dick Siegel.
Concept, Writing, and Illustration: Caili Dalian | Art Direction: Kelly Fugilini and MCreative Team | Animation by Shannon Kohlitz | Song by Dick Siegel.