UMCU Visa campaign

PROJECT: Create visuals for our Visa Cash Rewards Campaign.

GOAL: Have UMCU Members and new members keep their UMCU Visa Credit Card at top of wallet.

CONCEPT: Create different personas to target different audiences.

RESPONSIBILITIES: I created this campaign across multiple platforms: organic social media posts, mailing, digital ads, newspaper advertisements, and paid animation advertisements in collaboration with the UMCU Brand Team.

Copy: Elizabeth Marshall | Art direction, design, and campaign asset management: Caili Dalian