PROJECT: Create visuals to represent the new partnership of UMCU and the Detroit Lions through new debit card designs, a cub club fan cave, digital ads, promotional products, and NFL activations.

GOAL: Introduce UMCU to Detroit and the Metro-Detroit area in 2020 and 2021.

RESPONSIBILITIES: In collaboration with the UMCU brand team, I worked to extend creative experiences across multiple channels: murals and acrylic installations for our Cub Club cave, digital display ads, promotional items, and the NFL LED boards. I created three Lions Debit Cards so fan’s could choose their favorite. Helped art direct and lead photoshoot with Roary and Lions Cub Club Fan Cave.

Copy: Haley Burrill & Elizabeth Marshall | Art direction, design, and campaign asset management: Caili Dalian