PROJECT: Driving the EMUCU brand to be engaging, conceptual, and innovative that is attractive to new and current Eastern Michigan University Students.
GOAL: To have new and current students open accounts with the Credit Union and to keep them open.
RESPONSIBILITIES: I was responsible to extend creative experiences across multiple channels: digital display ads, billboards, print ads, social media, and EMU sports activations. I created all of these assets in collaboration with the Global Marketing IMG team, Eastern Michigan University, EMUCU Brand team, consumer & brand leads, creatives, digital designers, producers, writers, and partners to develop and execute multi-channel campaigns.
Client: EMUCU | Copy: Haley Burrill | Art direction, design, and campaign asset management: Caili Dalian