PROJECT: Design a logo lock-up for Pure Barre Event at the Big House in Ann Arbor, MIchigan.

GOAL: To spread awareness of the event on various marketing channels.

RESPONSIBILITIES: Design brand and identity for the event, along with a few social media graphics to aid marketing efforts. With my experience working with University of Michigan, I was able to blend UM’s branding requirements in tandem with Pure Barre’s branding guidelines as well. We aimed to create a fun, funky design that matches PB’s playfulness on their social channels.

Client: Pure Barre Ann Arbor| Art Direction and Design: Caili Dalian